Animated logos have become for 2017 what negative space was for 2016. They are a new way to catch the eye of consumers who are used to a digital space that is constantly evolving, moving, and gaining speed every day. Animated logos push a brand forward in a fun, inventive way.
Part of our work right now is making a working model of a new animated logo for Jakks Pacific, a toy company for kids and those who are still kids at heart. Because animation is something that speaks specifically to their target demographic, Jakks will be able to use their logo as a bridge to their audience in ways that other companies cannot.
Want to be there for the big reveal? Follow Jakks Pacific on all their social media to keep up for when it’s revealed: