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Insights

Some of our thoughts on all things digital.

Ne-Yo’s summer sensational Another Love Song

  • image of title text on a blue background and beside it a phone showing the album art for Another Love Song
0 Comments/ in Advertising / by veraroca
June 27, 2017

Although released back in May this year, Ne-Yo’s latest single is prime material for taking over your music library now that it’s finally summer.
Read more →

Making accessible content

  • .gif of text "Making accessible content". the text spaces out gradually and the background gets darker
0 Comments/ in Digital Development / by veraroca
June 26, 2017

Good design, as much as it is about aesthetics, is also about being able to connect efficiently and creatively with the user. This means factoring in readability – which is also where accessible content comes in.

Read more →

Making your emails count with HTML

  • text "making your emails content" on a blue background
0 Comments/ in Responsive Design / by veraroca
June 23, 2017

Emails are the simplest unit of communication for many people. An email account used to be a source of communication with family, friends, chain letters, and spam accounts.

Since then emails have grown, with many services updating spam filters and self-categorizing social emails, work emails, and ads for you. Those who have realize that it’s the content of the email that has the most weight, and should be best streamlined.

Click through the read more to see our tips on how you can make sure to make the most on your end.

Read more →

Exciting Designs: June 2017

  • a white circle that says Exciting Designs: June 2017 overlaid on a blue background
0 Comments/ in Branding, Responsive Design / by veraroca
June 22, 2017

We’re trying a new thing where, every month or so, we update you on the designs that interest and inspire us. The hope is that you’ll get a bit into our heads, while at the same time getting to look at some truly exciting designs.

This month’s picks have to do with everything from cold brew coffee to IKEA bots. Excited yet? Don’t deprive yourself! Click through that read more.

Read more →

HSN’s 40th birthday bash

0 Comments/ in Advertising / by veraroca
June 22, 2017

HSN celebrates 40 years of bringing innovation to the market, dedication to their customers, and incomparable fun to the shopping experience. Founded in 1977, the product and sales giant continues to be a major player in almost every market imaginable.

Below you can find some of our picks from the spread on their site today, and use this opportunity to take advantage of their flash sales and specials.

Read more →

Should we be so quick to forget Twitter’s old design?

  • on a blue background white text that reads "should we be so quick to forget?" with a subtitle overlaid over the twitter icon in a dark blue "twitter
0 Comments/ in Branding, Social Media / by veraroca
June 21, 2017

Every time Twitter rolls out a design update, there is mixed reception. As many will point out, the negative reviews fade – fast. This is because as awful as you think a design element is, the more you use it the less you remember what came before.

But we should pay a bit more attention to the design turn-overs of a brand as big as Twitter. Redesigns don’t occur for no reason: as time goes on, old ideas become stale and competition undoubtedly starts toying with interesting features that force change into self-preservation.

So what has changed between the Twitter of yesterday and the one of today?

Read more →

Beats Pills Make for Innovative and Shining Holiday Cheer

0 Comments/ in Advertising, Branding / by veraroca
January 3, 2014

Powered by hashtag, #BEATSHOLIDAY, this Christmas tree twinkles with each use on Instagram and Twitter.

Beats Pills Xmas TreeInnovative creative goes a long way in making an impression, and this effort by Boston agency #ang for Beats by Dre is a sparkling example. For the launch of Beats Pills they used the power of social media to physically light up a 6 foot Christmas tree made out of beats pills.

On Instagram, when photos are tagged with #BeatsHoliday, fans instantly see their photos appear on digital screens that hang on the tree like ornaments. On Twitter, each time the hashtag #BeatsHoliday is used, red LED lights within the Beats Pills blink on and off.  Brand-building, engaging, and fun! Great work A&G.

Media Coverage

Official Press Release

A&G Case Study

Billboard.com Redesign

0 Comments/ in Branding / by veraroca
January 30, 2013

BillboardBillboard.com recently redesigned their website with one of our favorite content management systems as their platform, Drupal.

Strategic enhancements included:

  1. Navigation and overall user experience #1
  2. Implementing a playable chart functionality
  3. Socially share it all!

A website we check at the office least once a week just got cooler.

Optimize Your Emails for Mobile

0 Comments/ in Responsive Design / by veraroca
December 7, 2012

Campaign Monitor LogoWe are huge fans of Campaign Monitor and constantly promote their services and resources. They published an article on how you should really think about responsive emails, what the heck does that mean?

Basically a responsive email is one that’s coded to adjust depending on the size of the user’s screen.   Are users viewing emails on their mobile devices? You betcha and email usage in general is rapidly growing.

Email users are expected to reach 3.8 billion by 2014

Take a look at mobile email clients and their support for media queries.

Read full article

Google Analytics, Things to Keep in Mind

0 Comments/ in Metrics / by veraroca
November 7, 2012

Google LogoThere are a lot of websites that offer tips into how you should best use Google Analytics, but getting best practice advice from Google directly always has tons of value.

In this article Daniel Waisberg outlines “5 Ways To Ensure Google Analytics Is Running Perfectly”

All 5 are great tips, but our favorite relates to E-Commerce tracking.

Compare Google Analytics to Database

  • When 2 or more of the same item are purchased, does Google Analytics trigger _addItem more than once? (it should)
  • How does Google Analytics record transactions that use promotional coupons and how the database reports it?
  • Be careful with apostrophes! If you use apostrophes in your product names you should be careful not to pass them to Google Analytics on the _addItem, they can break your code.

Read full article

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Latest Project

  • RDI Media HomepageRDI MediaJanuary 18, 2013 - 6:31 pm

    RSD Publishing specializes in publicizing notable architectural innovations and interior designs. For more than 75 years, our mission has been to inspire, educate, and make it easy for professionals to keep up-to-date and on top of what’s new, noteworthy, and different in retail design.

Latest Tweets

  • So excited about this re-design and the thought process behind it. @Samsung @pentagram https://t.co/mAcjWoaBEy https://t.co/QW6WGtkLS2 02:30:10 PM August 27, 2017 from Buffer
  • Love these email promotions... our favorite is @Nike's with the curated eclipse picks. What about yours?… https://t.co/9I6SmjqWSB 12:22:14 AM August 27, 2017 from Buffer
  • Beautiful branding and color choices that feel fresh and inviting. https://t.co/o5V31snhSL https://t.co/ZHVzSQoS3I 08:41:02 PM August 26, 2017 from Buffer
  • Click through this slide-show and see the power of SVG. Very cool! https://t.co/1P31vLIN1J 04:42:06 PM August 26, 2017 from Buffer
  • Lots of Samsung news today, but hey - a phone so big it can run 2 apps at 1ce? It's worth talking about. Is "big" b… https://t.co/of0AkRUhnL 03:25:09 PM August 26, 2017 from Twitter Web Client
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Our Thoughts

  • Our top six Latino-made fonts from Behance
  • Choosing the best product for you
  • Celebrate national moon day with Vera Roca.
  • Design elements we need more of
  • We hunt Amazon, you reap the results!

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