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Beats Pills Make for Innovative and Shining Holiday Cheer

0 Comments/ in Advertising, Branding / by veraroca
January 3, 2014

Powered by hashtag, #BEATSHOLIDAY, this Christmas tree twinkles with each use on Instagram and Twitter.

Beats Pills Xmas TreeInnovative creative goes a long way in making an impression, and this effort by Boston agency #ang for Beats by Dre is a sparkling example. For the launch of Beats Pills they used the power of social media to physically light up a 6 foot Christmas tree made out of beats pills.

On Instagram, when photos are tagged with #BeatsHoliday, fans instantly see their photos appear on digital screens that hang on the tree like ornaments. On Twitter, each time the hashtag #BeatsHoliday is used, red LED lights within the Beats Pills blink on and off.  Brand-building, engaging, and fun! Great work A&G.

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  • RDI Media HomepageRDI MediaJanuary 18, 2013 - 6:31 pm

    RSD Publishing specializes in publicizing notable architectural innovations and interior designs. For more than 75 years, our mission has been to inspire, educate, and make it easy for professionals to keep up-to-date and on top of what’s new, noteworthy, and different in retail design.

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  • So excited about this re-design and the thought process behind it. @Samsung @pentagram https://t.co/mAcjWoaBEy https://t.co/QW6WGtkLS2 02:30:10 PM August 27, 2017 from Buffer
  • Love these email promotions... our favorite is @Nike's with the curated eclipse picks. What about yours?… https://t.co/9I6SmjqWSB 12:22:14 AM August 27, 2017 from Buffer
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  • Click through this slide-show and see the power of SVG. Very cool! https://t.co/1P31vLIN1J 04:42:06 PM August 26, 2017 from Buffer
  • Lots of Samsung news today, but hey - a phone so big it can run 2 apps at 1ce? It's worth talking about. Is "big" b… https://t.co/of0AkRUhnL 03:25:09 PM August 26, 2017 from Twitter Web Client
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