We built, tested and checked iRobot’s marketing emails: 307 emails in 14 languages in six months, at half the cost of its previous agency.
iRobot (NASDAQ: IRBT) is the leading global consumer robot company. It designs and builds robots that empower people to do more, both inside and outside the home.
iRobot was spending too much on the production of its marketing emails, and that expense was eating away at its profitability.
iRobot sent us its email design files, and we built the HTML, tested and checked everything in-house, then handed over final files ready to send through its email platform, Oracle. We designed some of its marketing emails too, always true to the iRobot brand. Our streamlined process saved iRobot 50% over its previous agency’s costs, and in six months we produced 307 emails in 14 languages. Before that, aggressive campaign efforts and timelines helped iRobot sell out its inventory during the 2016 holidays.
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