There are a lot of websites that offer tips into how you should best use Google Analytics, but getting best practice advice from Google directly always has tons of value.

In this article Daniel Waisberg outlines “5 Ways To Ensure Google Analytics Is Running Perfectly”

All 5 are great tips, but our favorite relates to E-Commerce tracking.

Compare Google Analytics to Database

• When 2 or more of the same item are purchased, does Google Analytics trigger _addItem more than once? (it should)
• How does Google Analytics record transactions that use promotional coupons and how the database reports it?
• Be careful with apostrophes! If you use apostrophes in your product names you should be careful not to pass them to Google Analytics on the _addItem, they can break your code.

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