Every time Twitter rolls out a design update, there is mixed reception. As many will point out, the negative reviews fade – fast. This is because as awful as you think a design element is, the more you use it the less you remember what came before.
But we should pay a bit more attention to the design turn-overs of a brand as big as Twitter. Redesigns don’t occur for no reason: as time goes on, old ideas become stale and competition undoubtedly starts toying with interesting features that force change into self-preservation.
So what has changed between the Twitter of yesterday and the one of today?