Though Boston’s makeover happened a year ago, we’re visiting the page now with fresh eyes and trends in mind.
With big fonts, catching colors, dynamic animations and clean shapes, the website reflects a lot of high-value assets now. All good designs will either predict or weather what comes next – and Boston’s site seems to have done both pretty well.
The large font size and classic font pairings – Lora, a serif from Google Fonts, and Montserrat, a current free favorite sans-serif also from Google Fonts – are easy on the eye and keep the content relevant, design-wise and interest-wise.
Boston past and future
The color palette includes the standard contrast of black and white for the main body, with some dynamic splashes of red, blue, and yellow. Most shapes are sharp rectangles, with the exception of some circular icons and the central Boston seal which anchors in the city’s rich history amidst some very modern digital choices.
Also noticeable is the use of dotted lines and even some curving lines in news posts which add an art flair to the website.
Smart and updated: a website with forethought
It’s clear that Boston’s website prioritizes accessibility, responsive design, and cultivating a city image through design. The font and color choices are large, very readable, and clean, perfect for readers who might have difficulty with less clear choices. The design – again, implementing the hamburger menu that definitely won’t be leaving with the turn of the year – is perfect for mobile readers.
And the down-to-business aesthetic definitely emulates real, everyday life in Boston – while the artsier touches or something like the insignia seems to signal a different image. We’re excited about it.